Are You A Small Business Owner
Looking To Sell Your
Products And Services Online?
OK, so you can sell really well but your online sales are either really bad or non-existent, right? We get it. You’re tired of watching margins shrink and top line revenues dwindle to levels that make it seem pointless to even run a business at times. And it isn’t just you experiencing this… It’s everywhere. But does that mean you should keep on banging your head against the wall doing more of what “worked in the past”, or worse yet, hold back on anything innovative because you can’t afford to be wrong?
NO! In fact, you’ll be as extinct as the dinosaurs if you play the game of business with that mindset. It’s time to GET YOUR ONLINE SELLING JUMP STARTED!
We all know the ‘ol saying, “Cash is king,” right? Well, it’s back! And it’s back with a vengeance.
As cash from credit sources has been evaporating at alarming rates, some entrepreneurs realized, too late, that the only REAL source of cash is pure profit (assuming they pay their bills). They know they effectively manage their costs and their profit.
What’s sad right now is that without deep pockets, survival is nearly impossible unless a properly planned and executed strategy is deployed.
THAT’S WHY YOU NEED TO BE ONLINE SELLING NOW!
The game you are in right now is still the same game you were playing way back when. You produce things (products and services) that people need/want and they are supposed to buy them, right? But the season… Ah yes the season… The season has changed massively and you must figure out how to play the same game with the rules of the new season. Heck, even in the NFL, the rules keep changing and players that were once great at their job are having a tough time playing by the new rules. To survive, they must learn the new rules too!
With so much social media driving people’s behaviors, you must rethink how you position yourself in the market and you must take actions that get you noticed by your would be buyers. That requires a whole new strategy! You cannot simply ramp up your existing selling efforts and expect better results. That won’t happen! To top it all off, you need to know the line between cutting edge and bleeding edge. Do you know the difference?
What is strategy?
In its most simplest form, it’s the means through which any business accomplishes it’s mission and objectives. Your mission is your view of what you want to “do” and “become” over a long period of time. Your objectives are specific and measurable targets that support your mission.
Sound like gobbledygook?
We live in a world today where there is little time for planning. And planning is hardly considered a valuable exercise. We are hell-bent with only one thing on our minds… to reach business success as fast as we can.
I think the majority of owners take actions as though they are in the entrepreneurial world series; with time an extremely scarce resource…
You and I do not have the time, that’s true. But there is another side to it as well. Most business owners do NOT make time to plan!
I believe that business owners can and should MAKE time for planning – regardless how difficult it might seem.
Make no mistake, your competitors are looking to out think you because those that adapt to the changing rules the fastest will thrive. The rest will go the way of the dinosaurs.
So where is your thinking? What are you doing right now that your competitors haven’t even thought of? What are your prospects thinking not only about you but also about your offer? Do you even know? Do you even care? YOU SHOULD!
Sign up for your FREE Consultation and I’ll send you a few questions to ponder that I use in the creation of any business strategy. It is the basis for knowing what you “can do” and what you “should do”.
So if a new strategy is so important, and you’ve not really done this before, what are the steps necessary to craft one that works? Strategy is all about figuring out what work you should be doing that will help your business not only survive but thrive in the given economy. And what’s most important to know, you can change your strategy when the times change. It can be a fluid thing, which is why it’s important to revisit it often. This is the cornerstone to being online! You can no longer “build it and they will come.” Not anymore…
Here are the top 5 things YOU need to know about your prospects to craft an online strategy in today’s environment:
- What do your prospects want?
- How are they getting what they want?
- Does it matter where they get it?
- Can you influence how they get it?
- Can you competently offer what they want?
If you can answer these five questions above, you are 90% ahead of your competition already. Most businesses simply don’t. Or worse yet, choose not to. “That is what is known as short term thinking.”
When you confidently know your businesses capabilities, AND you know what, how, when, and why your prospects buy, you have the makings of a long term profitable business venture. Now don’t get me wrong, there are many more elements about your business you need to know for success to be possible, but you get the idea right?
I’d like to finally point out that with all this great knowledge, comes the realization that many things must be done right, in order to succeed. That success will ultimately be dependent upon your ability to manage many moving parts simultaneously. That looks an awful lot like “project management”, doesn’t it?
Well, that’s because it is. If you are a fairly organized person who can visualize what needs to get done, put a plan in place to do it and carry it out, great! If on the other hand you are not, then get help immediately. Your ability to succeed is greatly dependent upon your ability to manage many moving parts, we’ve established that. So if that’s not your strong suit, get help!
Sign up for your FREE Consultation and I’ll send you a few questions to ponder that I use in the creation of any business strategy. It is the basis for knowing what you “can do” and what you “should do”.
|
Click the link below to get more information and get your FREE copy of the 12-Step Customer Interaction Model! |
Darius Askaripour, Co-Founder, The Innovative Investors
“Frank is someone who is not only genuine and extremely skilled, but he is a person who is genuine and has a sincerity about himself that translates to an incredible working experience.
This has been and always will be our "go-to" guy for everything traffic, funnel, concept and product creation related. He is a true maestro in this sector and his expertise is unmatched.
I can honestly say that our business has improved leaps and bounds by just a simple conversation with the man and I would not only highly recommend him, I would say you would lose money and an incalculable amount of opportunity if you don't speak with him.
DC Fawcett, DC Fawcett Publishing
“Frank is a master of his craft. I expect nothing less than PERFECTION with anyone who I work with with and Frank EXCEEDED my expectations. not only did he perform above expectations but he also prevented a major catastrophe before it ever happened. This would have been very damaging for a very long time.
On another occasion, I did NOT follow Frank's advise and it cost me dearly. Learn from my mistakes. Listen to Frank. He will not steer you wrong and he will drive alot of revenue and profit into your business.
Martin Howey, Owner, TopLine Business Solutions
“Frank Curtin is not only a great friend, but a colleague and mentor to me. Our paths crossed several years ago, and for some reason we hit it off, and the friendship and learning from each other has never stopped.
Frank brings an unusual, but much desired, set of skills to the business table. Most notably, is his ability to brand and position a company, and help them launch new products into the marketplace in such a way that it helps them gain market share and improve their profitability.
If you're a business owner who is looking for that next quantum jump in your business, but are hamstrung by techology issues, which strategies to use or what paths to take, or perhaps there's simply too much information and too many choices in front of you that you can't decide which one will yield the fastest and greatest results, you're doing yourself a huge disservice by not contacting Frank.
Knowing Frank as a no-nonsense guy with a brilliant mind and the tools necessary to help you achieve your goals, I can, without reservation, refer, recommend, and endorse him to you for any business problem or challenge you may have.”